Visit us at our headquarters in the East Side of Saint Paul, or at our offices in Minneapolis, Willmar, and Austin.
Office hours. Monday - Friday: 8:30 am - 5:00 pm. Saturday-Sunday: Closed - Click here for holiday closure dates


Jessica Pleguezuelos

CLUES Celebrates its 40th Birthday and announces New Strategic Direction and Board Leadership

CLUES turns 40 in 2021 and launches year-long celebrations. This spring, CLUES leadership is unveiling its new Strategic Direction and Goals and introducing new Board leadership who will be guiding impact and success into the new decade. Cultural arts and community celebrations are planned for the summer with culminating events in the fall during Latinx Heritage Month.
“We are very excited to announce our new strategic direction, which expands our work in new transformational impact for our Latino community. In addition to implementing relevant services that meet current community needs, our new direction also creates measurable goals for accomplishing broader community impact, including focusing our work to create economic prosperity and community wealth, activate Latino leadership and power; and foster community wellness and healing”, said Ruby Lee, CLUES President and CEO. “Our vision and mission continue to be centered on the strengths of our community and our culture and now directs us to amplify our voices for systems change and equal representation”, she concluded.
CLUES says farewell to Chairperson Gonzalo Petschen, President and Group Leader, Global Edible Oils Solutions - Cargill, who ends six years of dedication to the Board. Through his commitment and leadership, CLUES implemented the last strategic plan, expanded its headquarters in Saint Paul, and contributed to the new vision and goals for the next decade. “Gonzalo has been a key player who helped grow the organization and helped us position CLUES as an institutional asset for the state and for the Latino community”, said Ruby Lee. 
Last February, the Board of Directors elected Ginny Arthur, President of Metropolitan State University, as CLUES new Board Chair and elected its new Executive Committee including:
I am honored and humbled to serve as the chair of the CLUES board and to support the excellent work of President Ruby Lee and her talented staff in building empowered capacity in the Latino community. The new Strategic Direction and Goals will guide the work of CLUES and the Board in achieving its inspiring vision. I am excited about the work ahead!", said Ginny Arthur.
The new Strategic Direction is the result of a thorough process conducted in 2020 with valuable input from our Board of Directors, staff, and community stakeholders. The culmination of this work resulted in CLUES’ new direction and new institutional values that deeply embody our intent for transformational impact on individuals and the community at large.

Our New Vision: a Latino community that is growing in strength and unity, with diverse and amplified voices, equal representation, and the resources needed to lead healthy and thriving lives.

Our New Mission
: to advance social and economic equity and wellbeing for Latinos by building upon our strengths and cultures, uplifting our community, and activating leadership for systemic change.


Our New Guiding Principles:

  • We celebrate culture and identity, as we embrace our Latino diversity and intersecting identities.
  • We center Communities and families, as we foster a sense of belonging and humanity.
  • We are committed to social justice, building equitable systems and empowered individuals.
  • We are a cultural home, and create safe spaces infused with culture and healing as we know that “La Cultura Cura–Culture Can Heal You.”
To move it forward, we will continue to need your help. We will require deep partnerships and collaboration with our community who share our vision. Thank you to everyone who contributed!

We invite you to read our full Strategic Plan 2021-2025 to learn in detail about our new goals.

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(Click the image above to download our 2021-2025 CLUES Strategic Plan).

Please follow us on our social media channels to be informed about future events and programs.

Jessica Pleguezuelos

Monday-Friday: 8:30am - 5pm
Saturday-Sunday: Closed 

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CLUES is a nonprofit public charity recognized as tax exempt by the IRS under section 501(c)(3). CLUES tax ID: 41-1386986. Our Donor Privacy Policy can be found here.


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