CLUES STRATEGIC FRAMEWORK

CLUES STRATEGIC

Framework 2024-2026

Strengthening and Empowering Latinos since 1981

“We invite you to learn about our new goals to advance health and socio-economic wellbeing, advance community leadership, and advance cultural and financial assets for Minnesota Latinos”. - Ruby Lee, CLUES President & CEO

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VISION

Vision

An Empowered Latino Community
Latino communities that are growing in strength and unity, with diverse and amplified voices, equal representation, and the resources needed to lead healthy and thriving lives.

MISSION

Mission

CLUES advances social and economic equity and wellbeing for Latinos by building upon our strengths and cultures, uplifting our community, and enabling leadership for systemic change.

CLUES STRATEGIC FRAMEWORK

CLUES STRATEGIC

Framework 2024-2026

Strengthening and Empowering Latinos since 1981

STRENGTHENING AND EMPOWERING LATINOS SINCE 1981
“We invite you to learn about our new goals to advance health and socio-economic wellbeing, advance community leadership, and advance cultural and financial assets for Minnesota Latinos”. - Ruby Lee, CLUES President & CEO

DOWNLOAD THE FULL STRATEGIC PLAN

VISION

Vision

An Empowered Latino Community
Latino communities that are growing in strength and unity, with diverse and amplified voices, equal representation, and the resources needed to lead healthy and thriving lives.

MISSION

Mission

CLUES advances social and economic equity and wellbeing for Latinos by building upon our strengths and cultures, uplifting our community, and enabling leadership for systemic change

OUR CULTURAL VALUES

Polar

We celebrate culture and identity.

Our work embraces the diversity of Latino and intersecting identities.

Bolivia

We center communities and families.

Our work is intergenerational, and fosters a sense of belonging, care, and humanity.

Jellyfish

We are committed to social justice.

Our work is collaborative and contributes to building equitable systems and empowered individuals and communities.

Polar

We are a cultural home.

Our work creates safe spaces infused with Latino arts and culture and guided by empathy and healing as we know that “La Cultura Cura” (culture heals you).

GOALS

Advance Community Wellness

Advance Community
Wellness

Advance Community Wellness

Facilitate personal and collective resilience, healing and stability that help overcome trauma, and promote greater wellbeing and health.

•Build a sustainable program and business model for behavioral health services.
•Strengthen community resilience through service and partnership building.
•Leverage opportunities to advocate for improved community health and resilience.

Our holistic lens of wellness is centered on individuals and families. We believe in meeting basic needs (safe housing, food, healthcare, and education), fostering healing, and building social capital to strengthen community, resilience and wellbeing that amplify Latino voices.

Advance Cultural Engagement

Advance Community Leadership

Advance Cultural Engagement

Catalyze a deep sense of belonging among Latinos to strengthen the social networks that help people feel valued and connected.

•Lift Latino voices to build new community narratives.
•Foster community partnerships, collaborations, and networks of support to advance systems change efforts.
•Celebrate Latino heritage and cultures through events and the advancement of Latino artists.
•Contribute to the enhancement of Latino cultural corridors and place making.

We believe in building social capital, and networks of support that celebrate our heritage and culture, while building social connections that cross race, culture, and economic status.

Recognizing that policies can further marginalize communities, we pair cultural engagement with direct services, so participant voices are engaged in catalyzing systemic change.

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Advance Community Prosperity

Advance Community
Prosperity

Advance Community Prosperity

Build economic equity by cultivating access to opportunities and growing individual and community assets owned by and for Latinos.

•Address socioeconomic disparities faced by Minnesota Latinos through policy and services.
•Engage in the development of public investment to strengthen economic prosperity for Latino communities.
•Position CLUES’ staff and brand to be a powerful advocate for social and economic justice for Latinos in Minnesota.

Asset building is key to building prosperity and advancing financial equity for Latinos. We believe in improving economic conditions that foster wealth-building, Latino ownership, and asset creation that advances socioeconomic mobility for Latinos, including housing, community centers, cultural enterprises, and businesses.

Advance Organizational Capacity

Strengthen our Infrastructure

Advance Organizational Capacity

Adapt to the changing needs of the communities we serve by strengthening our team and infrastructure.

•Leverage our brand identity to broaden awareness of the strengths and contributions of Latinos in Minnesota.
•Invest in efforts that advance staff wellbeing and resilience.
•Advance plans to establish our own Minneapolis campus.
•Advance operations and organizational systems and technologies.

We leverage our institutional identity to build awareness of the strengths and contributions of Latinos in Minnesota, while structuring our programs for the greatest transformational impact and holistic integration. We believe that by strengthening our own infrastructure and staff capacity we contribute to the advancement of Latinos in the United States.

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OUR CULTURAL VALUES

GOALS

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ST. PAUL

MINNEAPOLIS

ABRIENDO CAMINOS BEHAVIORAL HEALTH CLINIC

WILLMAR

AUSTIN