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CLUES STRATEGIC
Direction 2021-2025
 
Strengthening and Empowering Latinos since 1981
 
Strengthening and Empowering Latinos since 1981

“CLUES celebrates its 40th anniversary in 2021, and as we begin a new decade, our leadership has outlined a new strategic direction for transformational community impact. We invite you to learn about our new goals to advance health and socio-economic wellbeing, advance community leadership, and advance cultural and financial assets for Minnesota Latinos”. - Ruby Lee, CLUES President & CEO

New Vision

A Latino community that is growing in strength and unity, with diverse and amplified voices, equal representation, and the resources needed to lead healthy and thriving lives.

New Mission

CLUES advances social and economic equity and wellbeing for Latinos by building upon our strengths and cultures, uplifting our community, and activating leadership for systemic change.

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CLUES STRATEGIC
Direction 2021-2025
 
Strengthening and Empowering Latinos since 1981
 
Strengthening and Empowering Latinos since 1981

“CLUES celebrates its 40th anniversary in 2021, and as we begin a new decade, our leadership has outlined a new strategic direction for transformational community impact. We invite you to learn about our new goals to advance health and socio-economic wellbeing, advance community leadership, and advance cultural and financial assets for Minnesota Latinos”. - Ruby Lee, CLUES President & CEO

New Vision

A Latino community that is growing in strength and unity, with diverse and amplified voices, equal representation, and the resources needed to lead healthy and thriving lives.

New Mission

CLUES advances social and economic equity and wellbeing for Latinos by building upon our strengths and cultures, uplifting our community, and activating leadership for systemic change.

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OUR CULTURAL VALUES

We celebrate culture and identity.
Our work embraces the diversity of Latino and intersecting identities.
We center communities and families.
Our work is intergenerational, and fosters a sense of belonging, care, and humanity.
We are committed to social justice.
Our work is collaborative and contributes to building equitable systems and empowered individuals and communities.
We are a cultural home.
Our work creates safe spaces infused with Latino arts and culture and guided by empathy and healing as we know that “La Cultura Cura” (culture heals you).
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GOALS

Advance Community
Wellness
Advance Community Wellness
Advance Community Wellness

Facilitate individual and collective transformation, healing, and wellbeing.

• Cultivate wellbeing and community resilience through supportive interventions.
• Expand health and economic equity by addressing basic needs, prevention, care, and advocacy.
• Foster healing and connection through shared culture and engagement.

Wellness has many different facets. Our model is based on a holistic lens of wellness for the whole person and the whole family. We do this by meeting basic needs (safe housing, food, healthcare, and education), fostering healing and community, amplifying Latino voices and cultural richness, and celebrating the diversity within our communities.

We believe that it is essential to support building social capital, including formal and informal networks that can help them achieve their dreams and thrive. This is especially important for many of our participants, since people living in poverty often have fewer social supports and are less likely to have social connections that cross race, culture and economic status.

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Advance Community
Leadership
Advance Community Leadership
Advance Community Leadership

Build, strengthen, and activate community influence, connections, and power to create social and systemic change.

• Invest in and advocate for the next generation of Latino leaders.
• Expand advocacy and community-driven systems change for racial and economic justice.
• Build new narratives and social capital by growing cultural assets and grassroots leadership.

We prioritize our policy and systems-change work on reducing racial disparities and advancing equity through accessibility and opportunity. We aim to foster equitable systems that help Latinos to thrive—not just survive. We are shifting narratives to uplift and strengthen Latino communities in urban and rural areas.

CLUES is leveraging its institutional leadership to support adult and young Latinos to lead, connect and make lasting change happen. Recognizing that policies have the power to further marginalize communities, we believe it is critical that those who are directly affected by policy have a voice and be engaged to catalyze change. We pair direct services with advocacy and leadership development so participants can address systemic barriers that impede progress for our community.

Advance Community
Prosperity
Advance Community Prosperity
Advance Community Prosperity

Foster economic and racial equity by cultivating access to opportunities and growing institutional and individual assets owned by and for Latinos.

• Expand asset creation and protection to strengthen financial wellbeing.
• Generate sustainable wages through good jobs and advanced skills for youth and adults.
• Ensure access to and ownership of safe and affordable housing.
• Grow institutional capacity to advocate for public investment in asset-building.

We define socio-economic mobility as one’s ability to increase their finances and shift their social status throughout their lifetime. We strengthen socio-economic mobility by connecting individuals to tools and resources to better navigate complex financial systems and attain better wages and career ladders.

Asset building is key to building prosperity and advancing financial equity for Latinos. We advance asset building by improving economic conditions that foster better jobs/better wages, savings, earned income tax credits, affordable homeownership, citizenship, and education. We are committed to advancing our institutional capacity to increase Latino ownership, including housing, community centers, cultural enterprises, and micro and small businesses.

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Strengthen our
Infrastructure
Strengthen our Infrastructure
Strengthen our Infrastructure

We are committed to building our infrastructure and supporting our staff.

• Proactively structure programs for greatest transformational impact and integration
• Invest in staff capacity and development.
• Strengthen investments in organization-wide systems, infrastructure and capacity to increase efficiency, and financial sustainability.
• Expand flexible and unrestricted sources of funding.

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Monday thru Thursday: 8:30 am - 7:00 pm
Friday : 8:30 am - 5:00 pm
Sat & Sun : Closed
Email: info@clues.org

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Copyrights ©2019 CLUES. All Right Reserved.

MINNEAPOLIS

CareerForce Center
777 East Lake Street
Minneapolis, MN 55407

Tel.: 612-746-3500
Fax: 651-292-0347

ST. PAUL

797 East 7th Street
St. Paul, MN 55106

Tel.: 651-379-4200
Fax: 651-292-0347

AUSTIN

111 Main St. N
Austin, MN, 55912

Tel.: 507-355-2575

WILLMAR

324 3rd Street SW #2
Willmar, MN 56201

Tel.: 320-262-5106

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